• Operational and Technology Leadership
• Digital Transformation in B2B and B2C of the Automotive Aftermarket
• Applied AI and Workflow Empowerment

• Cross-Functional Team and Stakeholder Collaboration
• On-Time, On-Budget Project and Product Delivery
• Emerging Technology Evaluation and Adoption

AI Implementation & Team Adoption

• Practical application of generative AI tools (ChatGPT, Claude, Gemini, SORA, SUNO, Winston)
• AI-assisted research, content development, and reporting workflows
• Prompt design for consistency, efficiency, and repeatability
• Team training, usage guidelines, and adoption enablement

Software Development & Web Technologies

• HTML5, CSS3, JavaScript, PHP, and Python
• Database Design and Management
• Version Control and Collaboration

Platforms, Tools & Workflow Systems

• Project and Task Management Software
• Office, Adobe, Google, SAP, and Salesforce
• Process documentation and standard operating procedures

Feb. 2026 - Present

Vice President of AI & Operations

The AAM Group

Apr. 2022 - Feb. 2026

Vice President of Operations

The AAM Group

• Lead ongoing modernization of marketing and technology operations, continuously refining platforms, workflows, and standards to support scalable growth and long-term efficiency.
• Guide the incremental adoption of AI-assisted tools across teams to improve research, reporting, and content workflows, with emphasis on responsible use, consistency, and measurable productivity gains.
• Achieved sustained year-over-year growth exceeding 50 percent by aligning operational strategy, technology execution, and data-informed decision making across departments.
• Oversee and mentor a cross-functional team of 25+ marketing and technology professionals, strengthening retention through structured training, clearer career paths, and improved operational clarity.
• Drive expansion and performance of program brands by improving digital engagement, strengthening manufacturer and association relationships, and acting as a primary stakeholder liaison.
• Conceptualized, launched, and continue to evolve a proprietary web portal serving 30,000+ accounts, while supporting platform growth from initial buildout to 500+ customers and generating over $25M in annual revenue.
• Establish and maintain operational best practices that became company standards, improving consistency, delivery timelines, and cross-team collaboration.
• Act as brand and portfolio steward, securing and managing 10+ trademarks through the U.S. Patent and Trademark Office.
• Partner with executive leadership to evaluate emerging technologies, balance innovation with risk, and ensure operational readiness before adoption.

Aug. 2015 - Apr. 2022

Director of Marketing & Technology

The AAM Group

Apr. 2013 - Aug. 2015

Digital Media Specialist and Web Developer

The AAM Group

• Drove full-scale development of Web Applications and the use of digital media for marketing to help build and grow the brands, acting as the go-to resource for emerging technologies and new industry trends.
• Produced detailed reporting on current market conditions and opportunities for growth.

June 2004 - Apr. 2013

Head Lifeguard / Aquatics Coordinator

Bristol Family YMCA

2011 – 2014

BA in Computer Science : Information Technology

East Tennessee State University – Johnson City, TN

2008 – 2011

AS in Computer Science : Information Technology

Northeast State Community College – Bristol, TN

2004 – 2008

High School Diploma

Tennessee High School – Bristol, TN